Brüush Oral Care announced that award-winning comedian and actor Kevin Hart has joined the brand as an investor and collaborator.
WHO: Launched in 2019, Brüush was founded by Chief Executive Officer Aneil Manhas, a former investment banker turned entrepreneur, and Chairman Drew Green, one of Canada’s leading technology entrepreneurs. Brüush sells premium electric toothbrushes to consumers in North America, and with a direct-to-consumer, subscription-based business model, the company is able to offer the product at a fraction of the cost of traditional retail, while providing an easy brush head refill plan ensuring consumers are able to easily maintain a higher level of oral health.
WHY: On the heels of a Series A raise in September 2020, this strategic partnership between Hart and Brüush represents a powerful lever in rapidly expanding the business heading into 2021.
IN THEIR OWN WORDS: “We couldn’t dream of a better partner than Kevin,” said Aneil Manhas, founder and CEO of Brüush. “We believe the brand’s stories are best told through smiles and Kevin makes people smile like no other. He is genuinely invested in our brand and together we will accelerate its potential. He is completely aligned with our mission to disrupt the oral care industry in North America—we are excited and humbled to bring him aboard as a strategic investor and partner.”
“I loved Brüush from the first time I tried it,” said Hart. “Our partnership makes a lot of sense given we both are obsessed with smiles, everything about it feels natural and authentic. Aneil and the team encouraged me to lean into my style of humor through the creative. Together, we are going to take Brüush to the next level of growth and break some of the norms of the category while we are at it.”
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